theworldofwinter.com
Digital home of designer/educator Eric Winter.
Orange.png

Brand Identity + Promotion

I love a good logo. The process of distilling a complex message into a singular visual identity is a delightful challenge. But brand design is of course about more than just logo design. It is an ever-expanding universe of emerging technologies, brand activations, and platforms for audience engagement. Student designers must remain tapped in to the world around them and promote brands accordingly.

Featured
Speculative Branding - What if Under Armor sold soup? Applying established brand attributes to a fictional product. (sophomore level)

Speculative Branding - What if Under Armor sold soup? Applying established brand attributes to a fictional product. (sophomore level)

KC Home & Garden Identity Redesign: Project includes identity package incorporated into packaging and product catalog. ADDY Awards: KC Gold and Student Best of Show, District 9 Gold, National Silver. (junior level)

KC Home & Garden Identity Redesign: Project includes identity package incorporated into packaging and product catalog. ADDY Awards: KC Gold and Student Best of Show, District 9 Gold, National Silver. (junior level)

STL Zoo Identity Redesign: Project included identity package, zoo map, and wayfinding system. AIGA KC A9 Student Juror’s Choice. (junior level)

STL Zoo Identity Redesign: Project included identity package, zoo map, and wayfinding system. AIGA KC A9 Student Juror’s Choice. (junior level)

#KCFavorities - Social media and ephemeral campaign celebrating community pride. (junior level)

#KCFavorities - Social media and ephemeral campaign celebrating community pride. (junior level)

Bewilder Art Auction: Charity Event Concept - Select a charity and brand a unique fundraising concept. To include identity, invitation, environmental graphics, attendee gift, etc. ADDY Awards: KC Gold, District 9 Gold, National Silver. (j

Bewilder Art Auction: Charity Event Concept - Select a charity and brand a unique fundraising concept. To include identity, invitation, environmental graphics, attendee gift, etc. ADDY Awards: KC Gold, District 9 Gold, National Silver. (junior level)

Bewilder large-scale event graphics. (junior level)

Bewilder large-scale event graphics. (junior level)

Blood Ball Costume Gala: Charity Event Concept - Choose a charity and brand a unique fundraising concept. To include identity, invitation, environmental graphics, attendee gift, etc. ADDY Awards: KC Gold, District 9 Gold, National Silver. (j

Blood Ball Costume Gala: Charity Event Concept - Choose a charity and brand a unique fundraising concept. To include identity, invitation, environmental graphics, attendee gift, etc. ADDY Awards: KC Gold, District 9 Gold, National Silver. (junior level)

Blood Ball - Drink menu, attendee gift, ID bracelet, and donation bag invitation. (junior level)

Blood Ball - Drink menu, attendee gift, ID bracelet, and donation bag invitation. (junior level)

Blood Ball - Website feature with fun facts about attendees’ blood type. (junior level)

Blood Ball - Website feature with fun facts about attendees’ blood type. (junior level)

KC Rail: Streetcar Brand Design + Promotion - As a new addition to the city, it’s important to promote the value of using light rail transportation. (senior level)

KC Rail: Streetcar Brand Design + Promotion - As a new addition to the city, it’s important to promote the value of using light rail transportation. (senior level)

KC Rail - Traveler card and train schedule mobile app. (senior level)

KC Rail - Traveler card and train schedule mobile app. (senior level)

KC Rail - Train stop concept including time-of-day adjustable shade awning and digital schedule display. (senior level)

KC Rail - Train stop concept including time-of-day adjustable shade awning and digital schedule display. (senior level)

Notes From Home Exhibit Reception: Charity Event Concept - Materials for promotion of exhibit of wartime correspondence at WWI Museum. Integrates exhibit with iBeacon technology. ADDY Awards KC Silver; Published in Creative Quarterly #36.

Notes From Home Exhibit Reception: Charity Event Concept - Materials for promotion of exhibit of wartime correspondence at WWI Museum. Integrates exhibit with iBeacon technology. ADDY Awards KC Silver; Published in Creative Quarterly #36. (junior level)

Notes From Home - Invitation and commemorative journal. (junior level)

Notes From Home - Invitation and commemorative journal. (junior level)

Notes From Home - Interactive exhibit application with iBeacon integration. (junior level)

Notes From Home - Interactive exhibit application with iBeacon integration. (junior level)

Eleanor for America: Political Campaign Branding - A hypothetical study in successful campaign branding through the lens of a distinct figure from US history. (junior level)

Eleanor for America: Political Campaign Branding - A hypothetical study in successful campaign branding through the lens of a distinct figure from US history. (junior level)

Eleanor for America - Women for Eleanor campaign items. (junior level)

Eleanor for America - Women for Eleanor campaign items. (junior level)

Eleanor for America - Social media assets. (junior level)

Eleanor for America - Social media assets. (junior level)