Design Foundations + Typography
Where it all begins, the A,B,C’s of design. There is no greater challenge than laying a strong foundation. However, within that challenge is the opportunity to learn from students fresh to design, who defy assumptions, and question conventions.
Non-verbal communication
The first venture into the world of design is an exploration of how visual and style choices affect perception. A shift in style can shift meaning, purpose, audience understanding and overall success. Students at this level are also developing the ability to communicate through a visual dialogue of symbols, icons, emojis, collage, and pattern-making.
Object Semantics - Visually interpreting the meaning of a physical object. (freshman level)
Social Issue Collage - Students are learning to use basic Photoshop tools to address a social issue they feel passionate about. (freshman level)
Emojis for a Cause - Part of a design software course, students are learning digital design techniques and exploring the communicative power of emojis. Also an early introduction to Design for Good. (freshmen level)
Illustrated Icon - Design an icon to include minimal visual elements necessary to identify chosen TV show or movie. (sophomore level)
Non-verbal Recipe - Explain the complex steps of a recipe using only icons (minimal text permitted). (sophomore level)
April Greiman “unwrapped” - Research a significant figure from design history. Distill their work into a collection of patterns and celebration collateral. (sophomore level)
Paul Rand “unwrapped” - Research a significant figure from design history. Distill their work into a collection of patterns and celebration collateral. (sophomore level)
Typography
Words are how we navigate the world around us, making typography THE essential tool for designers. From the early beginnings of letterform anatomy and grid systems, to beautifully designed editorial spreads, the following gallery runs the gambit of designing with words.
Typeface Playing Cards - Exploring the emotive qualities of a chosen typeface. Utilize the grid to build consistency across the deck. AIGA KC A10 Student Winner. (sophomore level)
Expressive Typography - Redesign an existing package exploring typography which conveys a particular expressive quality. (sophomore level)
Word as Image - Basic gif animations illustrating the meaning of a word. (sophomore level)
Badlands National Park - Commemorative poster celebrating the centennial of the national parks system. (sophomore level)
The 19th Amendment - Poster exploring an interpretation of the amendment as well as integration of type and image/illustration. (sophomore level)
The Perfect Pair: Great Value Bilingual Rebrand - Exploring font pairings in package design. (sophomore level)
Headdresses & Cigarettes: Native American Appropriation in Design - Cultural appropriation research booklet. (sophomore level)
Headdresses & Cigarettes: Native American Appropriation in Design - Cultural appropriation research booklet. (sophomore level)
Sound & Fury: Student Literary Magazine - Exploring expressive editorial layout appropriate to creative writing. All imagery provided by student. ADDY Awards: KC Gold, District 9 Silver; Presented at Avila University Student Scholar Day. (senior level)